Tuesday, March 17, 2020
The Success Of Flight Centre
The Success Of Flight Centre Flight Centre is a travel agent situated in Australia that has enjoyed a lot of success over the years making it one of the leading travel agents in Australia and the rest of the world (Roth, 2010).Advertising We will write a custom essay sample on The Success Of Flight Centre specifically for you for only $16.05 $11/page Learn More The main objective of compiling this special report about Flight Centre as an organization is to find out the secrete behind the success of the company and the various management approaches and principles applied by the companyââ¬â¢s management to ensure the company maintains its level of success (Johnson, 2005). This paper will explore the management strategies of Flight Centre and the importance of social co-operate responsibility in the development of the company image and brand. Flight Centre Limited as a company became fully operational in 1981 and since then has emerged as the leading travel agent in Australia and the re st of the world. The company had a market capitalization of $1.145 billion on the Australian by the year 2006 indicating a steady growth since its establishment (Johnson, 2005). The company has expanded beyond the boundaries having opened up branches in ten other countries in Europe, America and Africa. Flight centre is one of the leading employers offering jobs to over 8000 workers in its 1500 stores spread across different countries (Roth, 2010). Some of the major countries in which the company has experiences rapid growth include Canada, United States, United Kingdom, New Zealand and South Africa. Since its establishment, the company has revolutionalized international travelling and diversified its services to fully meet customer demands (Roth, 2010). Apart from being a travel agent, the company offers other services such as accommodation, car rentals and holiday packages to comprehensively meet business and holiday needs for its clients. Flight Centre has been able to increase i ts sales because of its effective market segmentation strategies that cater for online, wholesale, corporate and retail clients (Joyce, 2001). Some of the major outstanding factors that make Flight Centre remain very competitive in the market is its extensively network of stores that makes distribution faster and effective and the fact that it is an internationally recognized brand compared to other brands (Thompson, 2005). Flight Centre is the leading travel agent in terms of online transactions making it have a competitive edge over its competitors. Flight Center has been acquiring other companies around the world with the recent one being the Liberty Travel company as a strategy for penetrating the North American market (Dobson et al., 2004).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More One of the weaknesses of Flight Center is its inability to sell tickets directly to its c lients a fact makes it face a lot of competition from other travel agencies like Qantas, Trailfinders, Webjet and S8 which are able to sell their tickets directly. The company also is threatened by the preference of many travelers to make their travel arrangements online instead of engaging the services of travel agents (Soloner, et al., 2006). However, the company has an opportunity to exploit the market due to the ever increasing number of leisure travelers and students who are in need of more affordable flights that can only be organized by travel agents. Flight Centre has a current share price of $21.590 regardless of the fact that there were many natural disasters experienced in the just concluded financial year. The company is expected to record a pre-tax profit of around $ 250 million which will be a 20% increase compared to the previous profit record (Roth, 2010). All the Flight Centre branches in ten countries recorded an increase in sales with the United States Branch bein g the highest with a $2 million profit. The high profits recorded in the last financial year are attributed to the increase in the number of leisure of travelers (Copley, 2004). The success of any organization depends on the strategic plans of the company and the management principles applied by the companyââ¬â¢s leadership. Flight Centre has remained competitive and stable over the years because of the boardââ¬â¢s resolve to safeguard the value of its shareholders all the time (Clegg et al., 1999). Some of the strategies put in place by the board to ensure the shareholderââ¬â¢s value is safeguarded include effective communication and charting of the companyââ¬â¢s objectives, constant performance monitoring, establishment of risk identification and control mechanisms and strict monitoring and control of capital expenditure and investment. The board delegates power to managers and employees to ensure all the companyââ¬â¢s financial and strategic objectives are met (Kot ler, 2005). All the employees are expected to uphold ethical standards in all their dealings. All the decisions made are based on the companyââ¬â¢s constitution and core philosophies. Integrity is highly emphasized with all the managers and employees expected to comply with ethical and legal requirements of their area of duty.Advertising We will write a custom essay sample on The Success Of Flight Centre specifically for you for only $16.05 $11/page Learn More Flight Centre has a well established audit committee that ensures that there is integrity in all financial reports of the company (Baherjee, 2007). The audit committee has the responsibility of reviewing the companyââ¬â¢s financial reports to ensure all financial policies of the company are not altered in any way. Flight Center has transparent mechanisms that ensure a continuous disclosure of information to its shareholders especially on issues concerning share values (Werther, 2010). The compan yââ¬â¢s management respects the rights of its shareholders with the shareholders being given an opportunity to raise their concerns and opinions during annual general meetings. Flight Centre has well established risk management and control mechanisms with a strict compliance to Australian laws. The Remuneration structure of Flight Centre is fair to all the employees with the board ensuring that it is done responsibly and all the records included in the annual financial report (Mallin, 2009). Flight Centre has a fare wage structure compared to other players in the industry which has contributed immensely to the high level of motivation among its staff. Corporate Social Responsibility is an integral part of a companyââ¬â¢s business activities and involves processes that ensure that the organization brings a positive effect to its immediate environment and the society in general (Kotler, 2005). Most companies are always under scrutiny by external stakeholders who always want to k now what the company does to promote the immediate communities and how it treats its staff and other stakeholders. Companies have the responsibility of improving the quality of life of its employees and the local communities. Companies pay taxes from their profits and also allocate a certain percentage of its profits to charity works that improve the general welfare of the society (Kotler, 2005). Social responsibility ensures that the company is well managed to make business remain competitive and sustain the value of wealth creation. Corporate Social Responsibility helps the company address environmental and social concerns voluntarily. Corporate Social responsibility offers the company a good opportunity to interact with its stakeholders and in the process impacting the society positively (Baherjee, 2007). By contributing to societal growth and development, the company is in other words promoting public interest.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A good company should not only focus on making profits but should also be concerned about the environment and the people inside and outside the company. Corporate social responsibility clearly shows the consumers what the company stands for and its actual mission (Kotler, 2005). There is no formal legislation to govern corporate social responsibility but companies have to adhere to principles for responsible investment (Kotler, 2005). Apart from benefiting the society, companies receive a fair share of benefits through its Corporate Responsibility activities. The benefits might include financial benefits through gaining business, staff retention and recruitment, risk management, brand differentiation and goodwill from the government. In conclusion, Flight Centre Limited is one of the leading travel agent organizations because of its effective management strategies. Despite stiff competition from its competitors, the company has remained stable through diversification of its services and its efficient distribution centers established in more than ten countries around the world. Strategic planning combined with effective management approaches and principles have made Flight Centre to continue enjoying high profits over the years despite the many challenges the industry has been facing. Corporate social responsibility forms an integral part of the companyââ¬â¢s involvement in the betterment of the environment and the society in general. How the company treats its employees together with their families and its role in improving the environment and the general society are key aspects of an effective Corporate Social Responsibility strategy. Apart improving the welfare of the society, the company gets some business and goodwill benefits in return. References Baherjee, S. B., 2007. Corporate social responsibility: The good, the bad and the ugly. New York, NY: Edward Algar Publishing. Clegg, S. et al., 1999. Global management: Universal theories and local realities . New York, NY: SAGE. Copley, P., 2004. Marketing communication management: Concepts and theories, cases and practices. New York, NY: Butterworth-Heinemann. Dobson, P. et al., 2004. Strategic management: Issues and cases. New York, NY: Wiley-Blackwell. Johnson, M., 2005. Family village tribe: The story of Flight Centre Limited. New York, NY: John Wiley and Sons. Joyce, P., 2001. Strategic management: A fresh approach to developing skills, knowledge and creativity. New York, NY: Kogan Page Publishers. Kotler, P., 2005. Corporate social responsibility: Doing the most good for your company and cause. New York, NY: John Wiley and Sons. Mallin, C. A., 2009. Corporate social responsibility: A case study approach. New York, NY: Edward Algar Publishing. Roth, M., 2010. Top stocks 2011: A share buyerââ¬â¢s guide to leading Australian companies. New York, NY: John Wiley and Sons. Saloner, G. et al., 2006. Strategic management. New York, NY: John Wiley and Sons. Thompson, J. L., 2005. Strat egic management: Awareness and change. New York, NY: Cengage Learning EMEA. Werther, W. B., 2010. Strategic corporate responsibility: Stakeholders in a global environment. New York, NY: SAGE
Sunday, March 1, 2020
Motifs and Motives
Motifs and Motives Motifs and Motives Motifs and Motives By Mark Nichol The Latin term motus, meaning ââ¬Å"a movingâ⬠or ââ¬Å"motion,â⬠is the progenitor of the Old French word motif, which survived unchanged into Modern French and was subsequently borrowed into English. Motif, in turn, inspired the English term motive and its variants. Hereââ¬â¢s an introduction to the motif/motive family. Motif, employed in French to mean ââ¬Å"themeâ⬠or ââ¬Å"dominant feature,â⬠was adopted into English to serve the same purpose, pertaining to a recurring idea in a literary work. The Germans borrowed it, too, attaching the native word leit (meaning ââ¬Å"lead,â⬠synonymous with primary) to it to describe an element in a musical composition associated with and characteristic of a person, place, or thing; the term was popularized by discussions of Wagnerââ¬â¢s operas. The ever-welcoming English language included leitmotiv in its repertoire in the 1870s, a few decades after motif was adopted. However, motive, descended from the French term, dates from late medieval times and has spawned other words. Motive refers to an inward inclination to behave in a certain way or to take a specific action or course; it is less commonly employed as an adjective. (Interestingly, the connotation in a reference to someoneââ¬â¢s motive for doing something is often a negative one; the word often implies scheming for selfish purposes.) Automotive (motive joined with the Greek prefix meaning ââ¬Å"selfâ⬠) was coined to refer to a theoretical flying vehicle in the mid-nineteenth century and later pertained to horseless carriages; locomotive was started out as an adjective in the early 1600s but became associated with railroad technology 200 hundred years later, first in the phrase ââ¬Å"locomotive engineâ⬠and soon thereafter as a noun itself. Emotive began life as an adjective meaning ââ¬Å"causing movementâ⬠and then acquired the connotation of ââ¬Å"capable of emotion,â⬠but its primary sense now, dating from early twentieth-century literary criticism, is ââ¬Å"evoking emotions.â⬠(The verb emote, meaning ââ¬Å"to express emotions,â⬠is a back-formation not from emotive but from the noun emotion.) To motivate is to inspire or prompt action; the noun form is motivation. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:What Is Irony? (With Examples)Whenever vs. When Ever20 Slang Terms for Law Enforcement Personnel
Thursday, February 13, 2020
The Business Opportunity of XYZ in the UK and Chinese Automobile Essay
The Business Opportunity of XYZ in the UK and Chinese Automobile Sectors - Essay Example This research will begin with the statement that in relation to the present rapid growth of the United Kingdom and Chinese automobile industries, XYZ is considerably recognized as one of the major companies in terms of producing middle and upper-class vehicles. The organization is considerably playing a crucial role in the UK and China automobile markets in terms of serving vehicles for the middle class and upper-class consumers. The customers in both the UK and Chinese markets desire for quality based world class stylish vehicles. The developed economy of the UK along with increasing population and demand of vehicles can increase the probability of success for the business to a considerable extent. In the similar context, the economic condition of China is further considered to be more stable among the developing nations of the world. Moreover, the business environments of both the markets are considered feasible and appropriate for XYZ to practice its business operations. Therefore , the report intends to significantly analyze the UK and China markets for XYZ automotive company through evaluating the relevant theories and evidence in the market. Moreover, the discussion will also focus on enclosing the automobile market scenario of the UK and China along with different issues concerning national institutional systems and cultural conditions of the nations. In addition, the assessment will further consider trends of trade and investment and consider measures to efficiently deal with possible issues during the investment portfolio that are required to effectively conduct XYZââ¬â¢s operations in the UK and Chinese automobile markets. Analysis of National and Institutional Systems and Culture Conditions The international business approach encompasses conducting trading activities beyond the national boundaries. The term international business can be defined as the process practiced by an organization while functioning in more than one nation from a single count ry. In contrast, international business further considers expanding business operating units in different regions in order to smoothly conduct business practices. From the perspective of modern international business, it can be recognized that the global organizations are significantly facing different challenges and opportunities with regard to their successful expansion. With this concern, the national and institutional systems regarding trade policies are one of the major prohibitory aspects which can be recognized in the global countries. Therefore, an effective and adequate analysis of the countries can facilitate to obtain suitable solutions for the organizations in terms of conducting business practices in a foreign market.
Saturday, February 1, 2020
Compare the management of a public service in the UK to that of one Essay
Compare the management of a public service in the UK to that of one other country of your choice. What does the comparison tell you about the factors that shape public management in each country - Essay Example igned to provide specified benefits, financial risk cover, and improved access to health services with the goal of improving the health outcomes (Baum, 2009). The healthcare programs are not meant to provide coverage for all people of the country and neither are they meant to provide treatment for all ailments. The healthcare policies are decided by three important dimensions. These refer to the people who are covered, the services that are covered along with the extent of costs that are covered. The topic of healthcare is selected since it affects all citizens of a nation. While rich people can afford to take private medical treatment and healthcare, the poor and middle class people, retirees and those with disabilities depend on the social healthcare systems to survive and lead a meaningful life. These are the reasons for selecting the topic. UK and USA are two nations that have a very effective and much debated healthcare system that are advanced and equitable in the application ( Rogers, 1997). Hence, these two nations are selected. Next chapters will examine various issues related to this subject. As a matter of policy, NHS collaborates and works with international organisations such as WHO, UNO, UNICEF and other health and social care agencies. NHS has a sustainable development unit called NHS SDU and this department takes up projects with WHO to develop support packages for WHO European Member States. NHS provides projects help on two components. These are the technical guidance for sustainable health systems and the international route map. As such, NHS does not obtain any funds from international organisations and its activities are guided by the NHS board (NHS SDU, 2012). Hofstedes cultural dimensions provide an indication of the national culture of a nation. It indicates the manner in which citizens of a country would respond to certain situations, the manner in which they react to positions of authority and power and the manner in which they react as a
Friday, January 24, 2020
The Metamorphosis Essay :: essays research papers
The Metamorphosis by Franz Kafka à à à à à From this story, I inferred that suffering is a necessary component of a healthy mind. Every member of the Samsa family experiences this suffering and their spirit and will are awakened by it. They all undergo a painful metamorphosis, Gregor's being the most dramatic. The complacent relationship between Gregor and his family is shattered one morning and their roles are basically reversed. à à à à à To feel an obligation to an unpleasant task and to have others depend on you is to have a sense of purpose. It is a basic human need that makes one feel venerable and deserving. The most glaring evidence for this theory is the tradition of serving one's country in the military, which Gregor has done. Self-sacrifice and hard work are what enable us to look people in the eye. à à à à à It is this need which was Gregor's motivation for trudging on through a job which he despises. He is like a bottom-feeder for other people's love and respect. He maintains a spark of real intimacy for his sister, which later surfaces when he hears her playing the violin to the guests. At that moment he realizes what he has been starving for as he plays out in his mind the fantasy of keeping her in his room, having her play to him, kissing her, and telling her his plans of sending her to a music school. This gaining of Grete's love and appreciation is the reward Gregor feels he has earned through his suffering. When he hears his family's decision that he is in no way a human being and must be gotten rid of, he realises that his hope will never be realised. He dies alone shortly after this, as if he is giving up. à à à à à It is this way of life which each member of Gregor's family fights to attain. His father, after becoming basically an invalid through five years of inactivity, quickly becomes strong and capable through his new job. He clings to this new responsibility, wearing his uniform constantly. He even sleeps in it 'in extreme discomfort, and yet quite peacefully.'; Gregor's mother did most of the house work and 'great piles of sewing.'; Grete became the one to take care of Gregor. Even though she soon started to despise this job, it was still very important to her. She becomes very upset at her mother for trying to clean Gregor's room, taking that responsibility away from Grete.
Thursday, January 16, 2020
Pride and Prejudice Themes and Motifs Essay
Class is the target of much of the novelââ¬â¢s criticism of society in general. Austen makes it clear that people like Lady Catherine, who are overly invested in their social position, are guilty of judging that a personââ¬â¢s social rights are strictly defined by their class. Other characters, like the stuck-up Mr. Collins and the scheming Caroline, are depicted as thoroughly empty, their opinions and motivations completely defined by the dictates of the class system. Mr. Collins is not a part of the very high class, but driven by pride, he thinks he is. His marriage to Charlotte was his attempt to recover his pride after being rejected by Lizzy. That is what makes him so obnoxious; his focus is always on showing off himself and his situation in life. To contrast them, Austen offers more positive examples in Bingley and the Gardiners. Bingley is someone from the upper class who wears his position lightly and gallantly. The Gardiners represent the honest, generous, and industrious middle class and are examples of how even the middle class can be as educated and refined as the upper class. Austen does seem to respect the class system in a few ways, especially when it operates not as a dividing power in society, but as a force for virtue and decency. Darcy is the primary example of Austenââ¬â¢s ideal high-class gentleman. Though originally he seems to be an arrogant and selfish snob, as the novel progresses it becomes clear that he is capable of change. Eventually, thanks to Elizabethââ¬â¢s influence and criticism, he combines his natural generosity with the integrity that he considers a crucial attribute of all upper-class people. He befriends the Gardiners and plays a key role in helping the ungrateful Lydia out of her crisis. The marriage of Darcy and Elizabeth shows that class restrictions, while rigid, do not determine oneââ¬â¢s character, and that love can overcome all obstacles, including class. Pride Pride is a constant presence in the charactersââ¬â¢ attitudes and treatment of each other, coloring their judgments and leading them to make rash mistakes. Pride blinds Elizabeth and Darcy to their true feelings about each other. Darcyââ¬â¢s pride about his social rank makes him look down on anyone not in his immediate circle. Elizabeth, on the other hand, takes so much pride in her ability to judge others that she refuses to revise her opinion even in the face of clearly contradictory evidence. This is why she despises the good-hearted Darcy for so long, but initially admires the lying Wickam. Yet while Pride and Prejudice implies that no one is ever completely free of pride, it makes it clear that with the proper moral upbringing one may overcome it to lead a life of decency and kindness. In the end, the two lovers are able to overcome their pride by helping each other see their respective blind spots. Darcy sheds his snobbery, while Elizabeth learns not to place too much weight on her own judgments. Prejudice Prejudice in Pride and Prejudice refers to the tendency of the characters to judge one another based on preconceptions, rather than on who they really are and what they actually do. As the bookââ¬â¢s title implies, prejudice goes hand in hand with pride, often leading its characters into making wrong assumptions about motives and behavior. Austenââ¬â¢s gentle way of mocking Elizabethââ¬â¢s and Darcyââ¬â¢s biases gives the impression that such mistakes could, and indeed do, happen to anyone; that faulting someone else for prejudice is easy while recognizing it in yourself is hard. Prejudice in the novel is presented as a stage in a personââ¬â¢s moral development, something that can be overcome through reason and compassion. Austen only condemns those people who refuse to set aside their prejudices, like the class-obsessed Lady Catherine and the scheming social climber Caroline. Austenââ¬â¢s work offers a powerful illustration of the damaging effects to people and to society that prejudice can inflict. Marriage Pride and Prejudice is a love story, but its author is also concerned with pointing out the inequality that governs the relationships between men and women and how it affects womenââ¬â¢s choices and options regarding marriage. Austen portrays a world in which choices for individuals are very limited, based almost exclusively on a familyââ¬â¢s social rank and connections. To be born a woman into such a world means having even less choice about whom to marry or how to determine the shape of oneââ¬â¢s life. The way that society controls and weakens women helps to explain in part Mrs. Bennetââ¬â¢s hysteria about marrying off her daughters, and why such marriages must always involve practical, financial considerations. As members of the upper class, the Bennet sisters would have been expected to become Governesses if they did not marry. However, their father did not make sure they had a thorough education, so they are not qualified to be governesses. Yet as women they are not allowed to inherit anything. As a result, marriage is basically their only option for attaining wealth and social standing. Yet Austen is also critical of women who marry solely for security, like Charlotte. The ideal for her is represented by Elizabeth, who refuses to trade her independence for financial comfort and in the end marries for love. Love The biggest and most obvious theme of this story is love. The book is a big oleââ¬â¢ love story that is not just about how beautiful love is, but other aspects of love as well. Jane Austin also shows how love complicates the lives of the characters throughout the plot. Caroline Bingleyââ¬â¢s love for Mr. Darcy makes her bitter. And Janeââ¬â¢s love for everyone makes her fall victim to the schemes of others. And how Elizabethââ¬â¢s love for her family, make her blind to the reality of how people perceive them. Jane Austin shows that there is a difference between love and lust. She shows this through Lydia and Wickhamââ¬â¢s marriage as well as how Mr. and Mrs. Bennett married foolishly and did not truly love each other and therefore had a bad marriage. In every true love story the lovers must separate and overcome numerous stumbling blocks, beginning with the tensions caused by the loversââ¬â¢ own personal qualities. In Mr. Darcy and Elizabethââ¬â¢s relationship they had many hurdles. There was the pride theme from both of them, the prejudice theme from both of them, Lady Catherineââ¬â¢s attempt to control her nephew, Miss Bingleyââ¬â¢s snobbery and attempts to take Darcy all to herself, Mrs. Bennettââ¬â¢s idiocy, and Wickhamââ¬â¢s deceit. In the end, love triumphs all. Through this, Austen suggests that true love is a force separate from society and one that can conquer even the most difficult of circumstances. It is not something that can be defined with marriage or similar class, etc. In each case, love seems to trump class and the other themes mentioned. Austin used these obstacles to create an ultimate love story. She also highlights this theme more by having the very first sentence of the book be, ââ¬Å"It is a truth universally acknowledged that a single man in possession of a good fortune must be in want of a wife,â⬠and using the character of Charlotte Lucas, who was the one who marries the buffoon Mr. Collins for his money, to demonstrate that the heart does not always dictate marriage. By using love as the theme of her book, Austen inputs her views on love as something independent of these social forces, as something that can be captured if only an individual is able to escape the warping effects of hierarchical society. MOTIFS Courtship/Dating There are two major courtships that occur in the storyââ¬âthose between Darcy and Elizabeth and between Bingley and Jane. Darcy proposes twice to Elizabeth throughout the course of the novel, and Jane and Bingleyââ¬â¢s relationship is continually deepening. There are also other less significant courtships which take place, such as the failed attempt of Mr. Collinsââ¬â¢s proposal to Elizabeth followed by his successful marriage to Charlotte Lucas. Another example would be the Miss Bingleyââ¬â¢s unsuccessful attempt to attract Darcy; Wickhamââ¬â¢s pursuit first of Darcyââ¬â¢s sister Georgianna, then Elizabeth, followed by a rich heiress in Meryton, and finally of Lydia. Courtship therefore takes on a profound importance in the novel. Courtship constitutes the real working-out of love. Courtship aka dating, is just a way to figure out if this person likes that person. Itââ¬â¢s a sort of forge of a personââ¬â¢s personality, and each courtship becomes a different type of love (or different ways to abuse love as a means to social advancement). Therefore, courtship proves to be of great importance at various points of the novel. Each courtship contains a different kind of love, with marriage usually as the ultimate goal. Journeys There are several journeys in which the characters take, even though most of the action is usually centered around the Bennet household in Longbourn. Jane when hearing word that Bingley has left town, she takes a Journey to London. Elizabethââ¬â¢s first journey is to visit her friend Charlotte and Mr. Collins, however, on this journey, she encounters Mr.à Darcy and during this time he also makes her his first proposal. Her second journey is with the Gardiners, and it leads her to Pemberley, Darcyââ¬â¢s beautiful estate. Another major journey occurs at the end of the novel, where various people are in pursuit of Wickham and Lydia. This journey ends with Darcy saving the Bennet familyââ¬â¢s honour, and then returning to Longbourn again to make his second proposal to Elizabeth. At the end of the novel, Elizabeth, Mr. Darcy, Jane, and Mr. Bingley get married and all live near Hunsford. Which is a big ââ¬Ëjourneyââ¬â¢ from where they started in Longbourn.
Wednesday, January 8, 2020
Analysis Of Archibald J. Motley s An Oil On Canvas That...
Archibald J. Motley, Jrââ¬â¢s 1943 Nightlife is one of the various artworks that is on display in the American Art, 1900-1950 gallery at the Art Institute of Chicago. Motley Jrââ¬â¢s piece is an oil on canvas that depicts the vibrancy of African American culture. This piece portrays young, sophisticate city dwellers out on the town. (insert citation) Motley was fascinated by Edward Hopperââ¬â¢s Nighthawks, which was a part of the Art Instituteââ¬â¢s collection in 1942. Motley was interested in this piece because of its treatment of artificial light. (insert citation) Motleyââ¬â¢s Nightlife piece depicts a crowded cabaret in the South Side neighborhood of Bronzeville in Chicago, with people seated around tables on the right and at a bar on the left. Archibaldâ⬠¦show more contentâ⬠¦The front of the painting looks open but when looking toward the back it seems almost crowded with people. I begin to wonder why are all these people gathered here? Clearly it is set a t a bar but why is it so crowded with people? Was this a bar that is only exclusive to African Americans? When taking a closer look and analyzing everything that is happening in Motleyââ¬â¢s Nightlife, it provides an understanding of the piece. Each person in the piece seems to be happy with many of them laughing and smiling. All of them appear to be having a good time listening to jazz music and swing dancing. In a study conducted by Rhoda Feldman at the University of Illinois at Urbana-Champaign, she uses inner-city public elementary school children from a school in Chicago that is predominately African American with families of low income. The study was conducted to see what these children observed from various artworks. The students observed the same that these African Americans were dancing the swing while listening to jazz. When asked how they know it was jazz music and swing dancing, they replied background. Even these elementary school children realized that Motleyââ¬â ¢s artwork clearly shows African American culture. (insert citation) Motleyââ¬â¢s choice to set his piece in a club/bar with various colors place all around the bar, relates to jazz. Jazz music starts out with an idea and then you change it and play with it. It gets a
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